About Us
In 2 It Media, under the direction of Amy Balsam, is a full service entertainment marketing services firm specializing in celebrity product placement, strategic marketing for lifestyle brands, publicity and event production.
What We Do
Our team has produced events for multi-platinum recording
artists and A-list stars around the biggest awards shows
from The Grammys, Oscars, MTV Video Music Awards, MTV
Movie Awards, Emmys, American Music Awards and more.
Our signature Style Suites have served as ‘the’ place for the biggest names in music, TV, film and sports to get ready for the awards shows by offering spa services, couture fashion, millions of dollars in diamonds, and everything that a star needs for the red carpet all in a very private and VIP setting taking place in mansions, private salons, spas and in some of the country’s hottest 5 star and boutique hotels. Over the years In 2 It Media has produced Style Suites at The MTV Video Music Awards, MTV Movie Awards, The Emmy’s, American Music Awards, Oscars and Grammy’s dressing the biggest stars in music, TV and film in high-end fashion, diamonds, footwear and accessories.
Key Leaders, Managers, and Employees
Amy Balsam - Partner
Michael Wasserman - Partner
Our Corporate Social Responsibility
We produce around a dozen celebrity charity
events each year supporting causes like pediatric AIDS,
cancer research, homelessness, hurricane relief,
poverty, programs for the arts, youth mentoring,
domestic violence, foster care programs and preserving the environment. Over the last
few years we have produced a celebrity fashion show for
leather designer Junker at LA’s Fashion Week which
benefited the Cheshire Project, supporting summer
camps for special needs and handicapped children,
and also a very successful event to benefit the “Live
Generously” campaign for Hurricane Katrina relief
efforts which raised over $17 million dollars, which
was sent to help rebuild New Orleans. We also produced a
celebrity poker tournament at Hollywood hot spot Spider
Club, sponsored by All In Magazine and Ultimate Bet,
featuring the biggest names in poker playing side by side
with the hottest stars, all while raising $40,000 for
various charities that night.