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Organization Overview
About Us
In 2 It Media, under the direction of Amy Balsam, is a full service entertainment marketing services firm specializing in celebrity product placement, strategic marketing for lifestyle brands, publicity and event production.
What We Do
Our team has produced events for multi-platinum recording
artists and A-list stars around the biggest awards shows
from The Grammys, Oscars, MTV Video Music Awards, MTV
Movie Awards, Emmys, American Music Awards and more.
Our signature Style Suites have served as ‘the’ place for the biggest names in music, TV, film and sports to get ready for the awards shows by offering spa services, couture fashion, millions of dollars in diamonds, and everything that a star needs for the red carpet all in a very private and VIP setting taking place in mansions, private salons, spas and in some of the country’s hottest 5 star and boutique hotels. Over the years In 2 It Media has produced Style Suites at The MTV Video Music Awards, MTV Movie Awards, The Emmy’s, American Music Awards, Oscars and Grammy’s dressing the biggest stars in music, TV and film in high-end fashion, diamonds, footwear and accessories.
Key Leaders, Managers, and Employees
Amy Balsam - Partner
Michael Wasserman - Partner

Our Corporate Social Responsibility
We produce around a dozen celebrity charity
events each year supporting causes like pediatric AIDS,
cancer research, homelessness, hurricane relief,
poverty, programs for the arts, youth mentoring,
domestic violence, foster care programs and preserving the environment. Over the last
few years we have produced a celebrity fashion show for
leather designer Junker at LA’s Fashion Week which
benefited the Cheshire Project, supporting summer
camps for special needs and handicapped children,
and also a very successful event to benefit the “Live
Generously” campaign for Hurricane Katrina relief
efforts which raised over $17 million dollars, which
was sent to help rebuild New Orleans. We also produced a
celebrity poker tournament at Hollywood hot spot Spider
Club, sponsored by All In Magazine and Ultimate Bet,
featuring the biggest names in poker playing side by side
with the hottest stars, all while raising $40,000 for
various charities that night.
Nonprofit Friends
Causes And Collaboration
Projects We Need Help On
Help us spread awareness for our next philantrhopy driven event, Rock 4 Change. Here's a quick overview of the event:

For the first time in ten years, the Video Music Awards will take place in Los Angeles and the biggest names in music will descend upon Hollywood for the festivities. With all of the amazing talent together in the same city we have decided to produce the ultimate party with a purpose. We are honored to partner with Gibson Guitars to produce an incredible evening of music, dance and special performances to raise money and awareness for two very special organizations focused on relief efforts in Darfur and Uganda. The noble work being done by nonprofit organizations Aid Still Required and Hands Across Nations is saving lives and taking big steps
toward ending the atrocities in the Northeastern region of Africa.

Rock4Change will not only be enjoyed by the 6,000 guests at the Gibson Amphitheatre on September 4th, but hopefully by millions of people around the world as we are filming the concert for potential broadcast as a future Network Special. Our goal is to raise as much
awareness as possible through this event and to impact people all over the globe to try and promote real change. We also plan on producing a DVD and Rock4Change album to further promote the causes and continue to make a difference by raising financing and awareness for these charitable organizations. 100% of Net Revenue from Ticket Sales will go to Charity!

For more info on Rock4Change, go to our website: www.rock4change.org

We'll be releasing more detials about the event, participants, and performers in the weeks to come so stay tuned! We hope to see you there!


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